Consumers can adopt cows and check on their cows on this Chinese app

On March 5, 2019, Shao Yi, founder and CEO of Beijing Mu Niu Xian Sheng Animal Husbandry Technology Co., Ltd., Chang Ruishan, co-founder and executive vice president, and  Cao Yuan, dean of Xian Sheng E-commerce Business School, visited the Animal Welfare International Cooperation Committee (ICCAW) office in China, and were warmly welcomed by the president A Yongxi and team members.

From the left: Cao Yuan, A Yongxi, Shao Yi, Chang Ruishan. @ICCAW

Shao Yi, the founder and CEO, introduced their company: Mu Niu Xian Sheng, meaning Cowherd Fresh, is a platform business that integrates the internet and intelligent information sharing into the beef cattle industry. Through the e-commerce app platform, consumers can pay to “adopt” cattle on the pasture. At the same time, consumers have access to the information collected by the sensors on the cattle, through which they can read their cows’ health status and amount of exercise. In this way, consumers are closely connected to the pasture, and adopters become the owners of the cattle.

The adoption page for cattle on the Mu Niu Xian Sheng App.
Translation: Cattle rearing period in months; predicted profit in %; price of each cow in ¥RMB (roughly $1,900 or $2,300 in USD)

Through the tracking system of the platform, consumers can clearly understand the production process of cattle beef, from breeding, slaughtering, to food processing, which enhances their confidence in food safety. Consumers can buy safe and high-quality beef products through the online store of Mu Niu Xian Sheng, which not only helps to promote the ranches but also breaks the conventional ways of purchasing beef products such as going to supermarkets or brand-specific stores.

The online store of the Mu Niu Xian Sheng app

The president of ICCAW says that the combination of e-commerce and beef cattle industry can solve the traditional disadvantages such as high input cost, long payback period, and difficulty in sales. Due to various uncertainties in beef cattle husbandry, many small and medium-sized ranches lack the ability to take risks, which results in unguaranteed income. Meanwhile, Mu Niu Xian Sheng has also started strategic cooperation with the insurance company, Ping An China, and insured every cow on the platform, greatly improving the cattle ranchers’ resilience to risks.

The Animal Welfare International Cooperation Committee (ICCAW)

In the end, the president of ICCAW approved of the model of combining the internet and beef cattle industry, and he is willing to help more beef cattle enterprises through applying the successful examples set by Mu Niu Xian Sheng.

All information comes from  https://kknews.cc/

Translated by Dule

Edited by Andrea Jia and Riley Peng @ Animal Dialogue

Eight Asian internet companies joined the “Coalition to End Wildlife Trafficking Online”

On March 6, the first anniversary of the Coalition to End Wildlife Trafficking Online (referred to as “the Coalition”), the director of the State Forestry and Grassland Administration of China, Wu Zhimin, stated that the issue of online trafficking of endangered species has become a common challenge faced by countries around the world, and internet enterprises will play a more prominent role in the protection of endangered species.

“The Coalition has used technology to establish a network to strike online illegal wildlife trade. They have used responsibility, technology and innovation to eliminate hiding places for wildlife smugglers.” IFAW Asia Representative, Ge Rui, said.

On the day of the anniversary, eight internet companies including Sina Weibo, Yachang Art Network, Sogou Search, Hantang Collection Network, China Antiques Network, Turtle Friends, Kupatana from Tanzania and Sapo from Vietnam announced to join the Coalition.

Members of the Coalition to End Wildlife Trafficking Online
@The Paper

On March 7th, 2018, the World Wide Fund for Nature (WWF), the International Fund for Animal Welfare (IFAW) and the Wildlife Trade Monitoring Network (TRAFFIC), along with 21 internet companies, established the Coalition in San Francisco, USA. The Coalition aims to create a new internet environment where illegal wildlife smugglers have no place to escape.

Since the establishment of the Coalition, member companies have been actively promoting enforcement of legislation, exploring the application of new technologies to filter and remove illegal information, and raising users’ awareness of protecting wildlife against illegal trade.

In the past year, Chinese internet companies deleted and blocked at least one million pieces of illegal wildlife advertisements and trading information. A considerable number of unlawful accounts were removed, and the time-efficiency of investigating reported information increased significantly. For example, Tecent’s security department handed over reported evidence to the local law enforcement which later destroyed a gang of over 200.

The founder and the CEO of Beijing Wenwan Tianxia Co., Ltd., Chi Rui, said that as one of the earliest companies to join the Coalition, the staff have been threatened and personally attacked while blocking illegal wildlife trade information. The company believes that they should not only delete accounts and block information but also help people find better replacements of wildlife products.

“Carving is part of the traditional culture of China. And some fruit cores can replace ivory and rhino horns. Seeking better alternatives is part of our next step forward.” Chi Rui said.

All information comes from www.thepaper.cn

Translated by Dule

Edited by Andrea Jia and Riley Peng @ Animal Dialogue