On March 6, the first anniversary of the Coalition to End Wildlife Trafficking Online (referred to as “the Coalition”), the director of the State Forestry and Grassland Administration of China, Wu Zhimin, stated that the issue of online trafficking of endangered species has become a common challenge faced by countries around the world, and internet enterprises will play a more prominent role in the protection of endangered species.
“The Coalition has used technology to establish a network to strike online illegal wildlife trade. They have used responsibility, technology and innovation to eliminate hiding places for wildlife smugglers.” IFAW Asia Representative, Ge Rui, said.
On the day of the anniversary, eight internet companies including Sina Weibo, Yachang Art Network, Sogou Search, Hantang Collection Network, China Antiques Network, Turtle Friends, Kupatana from Tanzania and Sapo from Vietnam announced to join the Coalition.

@The Paper
On March 7th, 2018, the World Wide Fund for Nature (WWF), the International Fund for Animal Welfare (IFAW) and the Wildlife Trade Monitoring Network (TRAFFIC), along with 21 internet companies, established the Coalition in San Francisco, USA. The Coalition aims to create a new internet environment where illegal wildlife smugglers have no place to escape.
Since the establishment of the Coalition, member companies have been actively promoting enforcement of legislation, exploring the application of new technologies to filter and remove illegal information, and raising users’ awareness of protecting wildlife against illegal trade.
In the past year, Chinese internet companies deleted and blocked at least one million pieces of illegal wildlife advertisements and trading information. A considerable number of unlawful accounts were removed, and the time-efficiency of investigating reported information increased significantly. For example, Tecent’s security department handed over reported evidence to the local law enforcement which later destroyed a gang of over 200.
The founder and the CEO of Beijing Wenwan Tianxia Co., Ltd., Chi Rui, said that as one of the earliest companies to join the Coalition, the staff have been threatened and personally attacked while blocking illegal wildlife trade information. The company believes that they should not only delete accounts and block information but also help people find better replacements of wildlife products.
“Carving is part of the traditional culture of China. And some fruit cores can replace ivory and rhino horns. Seeking better alternatives is part of our next step forward.” Chi Rui said.
All information comes from www.thepaper.cn
Translated by Dule
Edited by Andrea Jia and Riley Peng @ Animal Dialogue